Root Atelier has teamed up with Brabus for their first-ever venture into the fashion industry. This exclusive collection comprises 12 distinctive looks, featuring T-shirts, hoodies, longsleeves, and sweaters. Each piece embodies the rich heritage of Brabus, blended with Root Atelier’s signature elements such as vintage washes, premium quality, modern cuts, and bold, aesthetic graphic prints.

Drawing inspiration from iconic Brabus elements, including historic advertisements, vehicle photo shoots like the Mercedes SL conversions, and the renowned Brabus Monoblock alloy wheels, this collection is a true homage to the brand’s legacy. Developed in close collaboration with Constantin Buschmann, owner and CEO of Brabus, every detail reflects a deep commitment to craftsmanship and design.

BRABUS was founded in 1977 by Bodo Buschmann and has since become a global leader in luxury automotive refinement and high-performance vehicles. Initially focused on tuning Mercedes-Benz cars, the company expanded its expertise to include bespoke solutions for a variety of premium vehicles. Known for precision, innovation, and craftsmanship, BRABUS has set numerous records and developed iconic vehicles over the years. Today, the BRABUS name is synonymous with outstanding quality, performance, and individuality in the automotive world.

The campaign was shot in Los Angeles, capturing the luxurious essence of both brands. The visuals feature a clean, symmetrical aesthetic, with models posed against a minimalist concrete backdrop in the studio and on the scenic beaches of Los Angeles, accompanied by two striking Brabus vehicles. This collaboration not only celebrates the spirit of innovation but also marks a significant milestone for Brabus as they venture into the world of fashion.

THE PROCESS

The collaboration will be available on September 29th.